We used the multi language sources in the previous Adobe Reader X post. Using the MUI sources gave users the opportunity to choose the user interface language. I couldn’t find a method to suppress this, so I decided to start all over with the English sources.
First grab the Reader X sources and the Adobe Customization Wizard X.
Download Sources
Adobe Reader 10.0 Engish sources: ftp://ftp.adobe.com/pub/adobe/reader/win/10.x/10.0.0/en_US/
UPDATE: Reader 10.0.1 sources (fix for DFS issue and others): ftp://ftp.adobe.com/pub/adobe/reader/win/10.x/10.0.1/en_US/
Adobe Customization Wizard 10: ftp://ftp.adobe.com/pub/adobe/acrobat/win/10.x/10.0.0/misc/
Extract sources
To unpack the downloaded exe file, use the –nos_ne parameter:
AdbeRdr1000_en_US.exe -nos_ne
Find the extracted files in (WinXP):
%AllUsersProfile%\Application Data\Adobe\Setup\{AC76BA86-7AD7-1033-7B44-AA0000000001}
The above path is described in the log file %temp%\AdobeSFX.log (shown at the background of the screenshot below).

Create a Distribution Point
Copy the extracted files to a (network) location. This will be your distribution point.
Create a transform file (.mst) using the Adobe Customization Wizard
Installation Options
Launch Adobe’s Customization Wizard 10, and open the extracted AcroRead.MSI. Then change the settings to suit your needs, use the following screenshots as an example.

Registry: Prevent Updates
Create two extra registry keys in the Registry-tab. The same keys as we created for Reader 9.
Create new key: AVGeneral (in HKCU\Software\Adobe\Acrobat Reader\10.0), within that key create a new DWORD Value ‘bCheckForUpdatesAtStartup’.
DWORD: bCheckForUpdatesAtStartup
Value: 0



The second one is a new DWORD Value ‘OptIn’:
Create new DWORD: OptIn (in HKCU\Software\Adobe\CommonFiles\Usage\Reader 10)
Value: 0


To summarize both created registry keys, click the Summary tab:

Registry: Remove Speed Launcher and ARM
To prevent the installer from adding registry keys that will enable Adobe ARM and Adobe Speed Launcher, delete the following two registry keys. Browse to Destination Computer > HKLM > Software > Microsoft > Windows > CurrentVersion > Run. Delete ARM & Speed Launcher by right-clicking them and choose Modify and set Action to Remove value.


You should end up with these two registry keys removed:

Shortcuts
Change the shortcuts to your needs:

End User License Agreement
Accept End User License Agreement (EULA):

Online and Acrobat.com Features
Disable al Updates:

Generate the Transform file
Save your transform file by choosing Generate Transform within the Transform menu:

Now our Distribution Point is updated with a MST (Transform) file:

I need to copy these files to my distribution point, which is of course a network location.
Deployment
Use the MST file to deploy Adobe Reader X, with Active Directory, ConfigManager or whatever your deployment solution is. Here is the command line to install AcroRead.msi with the transform file we created:
msiexec /i “dp_path\AcroRead.msi” TRANSFORMS=”dp_path\TransformFileCreatedWithCustomWizard.mst” /qb REBOOT=ReallySuppress /log “logfilepath\reader10.txt”