The D-Spot (The Deployment Spot)

As of this writing, the SQL Server installed within the PoC Jumpstart Kit 2.0 is expired. While the new version 3.0 isn’t available yet.

This can be solved by disabling the time synchronization between the host, set the date to one in the past, and restart de SQL services afterwards.

net stop vmictimesync
date 24/2/2011
net start mssql$pocserver
net start mssql$microsoftscm
net start mssql$maps
net start vmictimesync

source: http://social.technet.microsoft.com/Forums/en-US/w7itpropoc/thread/6ccb11d4-e2cf-4af3-8df1-d2fdfb294d33

Edit: Proof of Concept Jumpstart Kit v3.0 was released, start your download managers!